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D3The Power of Diversification tm

D3The Power of Diversificationtm(1) is a trademark of Branson, Fowlkes & Company, Inc. which is used to describe our approach to Multi-Asset investment management. In simplest terms, multi-asset investing is the process of gaining exposure to a globally diverse mix of asset classes or styles.   D3The Power of Diversification tm (1)  It represents investment diversification in three different layers: 1.) Diversification by asset class, 2.) Diversification by investment style within asset classes, and 3.) Diversification by fund/manager within investment styles. This approach to investment management is intended to increase risk adjusted returns.

One of our resources and knowledge leaders in investment management, Russell Investments Inc., has produced a short explanatory video on Multi-Asset Investing which describes our investment philosophy.

Diversification as an approach to investment management is not a new or proprietary concept. In fact the idea of diversification, commonly referred to as "don't put all your eggs in one basket", has references that go back as far as 935 B.C. The Bible's book of Ecclesiastes mentions, "But divides your investments among many places, for you do not know what risks might lay ahead". Diversification as a strategy is not unique, but our multi-level approach to investment diversification is not common amongst many investors and is practiced primarily in large institutions.